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Step 2: Keyword research - finding what people are searching
11 Lessons-
StartStep 1 - Target a keyword
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StartLessons from a world-class SEO expert
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StartWe search keywords in Longtail Pro
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StartDo keyword research for free with Google Adwords
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StartSeeking: low competition/high searches
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StartGenerate keyword ideas
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StartThe excel file I generated with this keyword search
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StartDouble checking the search term by searching and doing competition analysis
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StartWhat is search intent?
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StartPick your target keyword or phrase
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StartAdvice - protect this info as confidential
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Step 3 - write with the keyword
11 Lessons-
StartYoast WordPress Plugin
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StartUse key phrase in H1 header
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StartUse key phrase in H2 header
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StartUse keyword in image descriptions
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StartWrite beefy content
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StartWrite a catchy header and intro
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StartInternal hyperlinks - link to your own articles and use the keyword for each
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StartWe use a WordPress plugin called Link Whisper to recommend internal links
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StartInclude strategic outbound links
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StartBe sure to capture email addresses
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StartWays to build your authority by sharing content
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YouTube, Amazon, and Pinterest are also search engines
1 Lesson-
StartDon't forget other search engines and platforms
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SEO & Keyword Research for Authors (Professional track)
A self-paced online course
Course Pricing
Course Summary
Baffled by search engine optimization? Rhonda Lauritzen, founder of Evalogue.Life will walk you through the 5-step process she never skips. By the end of this course you will feel ready to start optimizing your blog for Google traffic. This primer cuts through the complexity.
Frequently Asked Questions (FAQ)
Is this a live class?
No, this is a pre-recorded class with supplemental materials that are self-paced.
What materials will I recieve?
The online materials include discussion, links and checklists so you can implement what you learned right away. I have packed a ton of value in to this because I really want to see you succeed.
How long will the course be open?
Your enrollment in this course will give you access to the replay and all the materials for one year.
How advanced will the material be?
I assume you have little or no background in search engine optimization (SEO) and SEO. This is a beginner class to get you started - and excited.
How long will the session last?
Plan on spending about an hour to go through the pre-recorded class, and another hour to browse the materials online.
Course Curriculum
TEACHING AND PRESENTATION EXPERIENCE
Rhonda Lauritzen
Rhonda Lauritzen is a professional biographer with multiple published books. She specializes in life stories, collecting oral history, and historical storytelling. She earned an MBA from the University of Utah and was selected as the Outstanding Graduate in her undergrad major. Before she founded Evalogue.Life in 2016, she served as a college marketing director, Vice President, and a corporate CEO. In 2007, her writing journey began with her parents’ family business saga, which became her first book. Since then, she has been hired to help tell the stories of families, cities, and nonprofits. She believes that when you tell your story, it changes the ending. This is why her passion is teaching, coaching, and presenting at conferences.