SEO & Keyword Research for Authors (Professional track)

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Instructions for this course Preview
How to use this course
Download the PowerPoint Slides - a PDF with my notes

What you will learn in this course
The 5-step process I never skip

Watch the full recorded class here first

Start with an idea and an editorial calendar
What is SEO and why does it matter?

Step 1 - Target a keyword
Lessons from a world-class SEO expert
We search keywords in Longtail Pro
Do keyword research for free with Google Adwords
Seeking: low competition/high searches
Generate keyword ideas
The excel file I generated with this keyword search
Double checking the search term by searching and doing competition analysis
What is search intent?
Pick your target keyword or phrase
Advice - protect this info as confidential

Yoast WordPress Plugin
Use key phrase in H1 header
Use key phrase in H2 header
Use keyword in image descriptions
Write beefy content
Write a catchy header and intro
Internal hyperlinks - link to your own articles and use the keyword for each
We use a WordPress plugin called Link Whisper to recommend internal links
Include strategic outbound links
Be sure to capture email addresses
Ways to build your authority by sharing content

The backlink hustle
Prune and refresh your content
Treat every article like it's your only article
Steady wins the race
Google Analytics and Google Search Console
Technical SEO

Don't forget other search engines and platforms

How we built our list - lead magnets
How should we feature interviewing and oral history?
Great interview questions
Building our list at speaking engagements - and pivoting during the pandemic
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