Pricing strategies for life story professionals, genealogists, and personal historians
An on-demand course to price your services for profitability & position yourself in the market
Mastering the money side of a family history business
The single biggest risk to your business viability is undercharging. This course will cover strategies for all levels of experience including the strategic value of a “low-cost consultation.” Learn how to keep research rabbit holes from eating your profits, the imperative to include sufficient overhead, and benchmark pricing data. We will review case studies and lessons learned the hard way. It takes guts to boldly bid, and this class will boost that essential confidence for a thriving business. Rhonda's decades of business and teaching experience shine in this course of rich, applicable information.
Students who attended this course live said:
“I want to THANK YOU. This has been both inspiration and grounding, a rare balance. I actually know what to charge now.” - Debra
“This has been an eye - opener. Thank you.” - Elizabeth “This session has given me new ways to reframe my thinking about pricing." - Lynn
“Thank you, excellent advice! So many good ideas.” - Angela “One of the most inspiring and helpful presentations I’ve attended. Thank you!” - Sylvia
Course Pricing
How it works...
On-demand
Access the complete course as soon as you purchase. Go at your own pace and take as long as your schedule requires. to watch, read, and apply course material.
Long-term access
Review the content as many times as you like. Your purchase allows you to watch and rewatch, meaning you can soak in the content that's covered.
What's included
This class includes engaging videos, helpful worksheets, slides, transcripts and salary data. Real numbers from modern day businesses will be discussed for the most up to date information.
Rhonda Lauritzen
Rhonda Lauritzen is a professional biographer with multiple published books. She specializes in life stories, collecting oral history, and historical storytelling. She earned an MBA from the University of Utah and was selected as the Outstanding Graduate in her undergrad major. Before she founded Evalogue.Life in 2016, she served as a college marketing director, Vice President, and a corporate CEO. In 2007, her writing journey began with her parents’ family business saga, which became her first book. Since then, she has been hired to help tell the stories of families, cities, and nonprofits. She believes that when you tell your story, it changes the ending. This is why her passion is teaching, coaching, and presenting at conferences.
Frequently Asked Questions (FAQ)
How long will this class take?
This is an on-demand class consisting of over 2 hours of video, worksheets and other resources. Time to master this material will vary.
Is this self-paced?
Yes. It is completely up to you how long you spend on each part. You can also re-watch videos as many times as you like.
What is included in this course?
This class includes over 2 hours of video on planning for profit and pricing strategies. It also includes class slides and transcripts, current salary data and worksheets related to these topics. See below for more details.
Course Curriculum
What Students Say About our Live Classes
"One of the best classes I’ve ever attended—thoughtful, focused useful, informative!"
“This session has given me new ways to reframe my thinking about pricing—very different than the exercise we did in ProGen a few years ago.”
“This has been so energizing to hear! Needed the boost!"
“Thank you, excellent advice! So many good ideas I hope I can go back and watch this presentation again.”
"Thank you! Best class I attended at RootsTech."
“One of the most inspiring and helpful presentations I’ve attended. Thank you!”
“Thank you Rhonda. You are an awesome speaker."
“I want to THANK YOU. This has been both inspiration and grounding, a rare balance. I actually know what to charge now.”
“Outstanding presentation. Great information for someone ‘thinking’ of moving in this direction, as well as a really good engaging speaker.”
“This has been an eye-opener. Thank you.”
"Excellent presenter & thoughtful presentation. Very informative and helpful."
"I finished your course this morning!!! It was SO WONDERFUL! The course AND the feeling of finishing. My review is a glowing one and well deserved."
Teaching & Presentation Experience
Organizations that have hired us
