Personal historian training

A one-year live mentoring program to run a profitable and rewarding life story business.

Training includes a monthly live seminar followed by group coaching/Q&A.
These monthly classes will inspire you to get started in your business or to level up your game.
You will feel confident having a community of support and excited about the possibilities within life story work.

This will be a small-group cohort, which joins a larger alumni group from all over the world. These professionals add richness to the discussion.
A huge benefit is becoming part of a professional network where you can ask questions, bounce ideas, get referrals, and benchmark other professionals.
This is a generous, supportive community of colleagues.

There is also an extensive on-demand learning library of resources and tutorial replays to consult whenever you have a need.

The monthly classes are taught by Rhonda Lauritzen, who shares what it takes to run a thriving, profitable life story business.

Once a year, students also get to attend a high-end, 5-week live class on how to do professional interviews (included).  

Professional students are invited to any classes we teach within our personal track. 

What else will you gain?

You will receive a wealth of knowledge to shave years from your learning curve


Legal forms
Questions to ask
Strategic planning resources
Storyboards & writing structure


Marketing plans
Market research
Product packages
Best practices
Pricing strategies & data

practical wisdom

Pitfalls to avoid
Ethics & boundaries
Client relationship management
Proven tools & tech tips
Workflow strategies

a sounding board

Your questions answered
Lessons learned the hard way
A community
Encouragement & inspiration

Rhonda Lauritzen

Rhonda Lauritzen is a professional biographer with multiple published books. She specializes in life stories, collecting oral history, and historical storytelling. She earned an MBA from the University of Utah and was selected as the Outstanding Graduate in her undergrad major. Before she founded Evalogue.Life in 2016, she served as a college marketing director, Vice President, and a corporate CEO. In 2007, her writing journey began with her parents’ family business saga, which became her first book. Since then, she has been hired to help tell the stories of families, cities, and nonprofits. She believes that when you tell your story, it changes the ending. This is why her passion is teaching, coaching, and presenting at conferences.

Calendar of Live Seminars
with replays, worksheets, & group coaching
(Topics are subject to change)

June 7, 2023
Turning Pro

Habits, mindsets, and tools as you shift from hobbyist to professional. Overcome resistance and imposter syndrome. 

July 5, 2023
Strategic Planning

Planning for profit and pricing strategies to focus on the biggest impact. Don't major in the minors!

August 2, 2023
Bringing stories to life

An extended workshop to help you write compelling stories without overstepping the truth. 

September 6, 2023
Holiday marketing

Maximizing the upcoming holiday season to gain new clients and generate revenue during this critical time.

October 4, 2023

Book layout tips, working with designers, and current printing options.

November 1, 2023
Buildings and places

Researching and telling the stories of buildings & places. Class includes research methodology & story structure.

December6, 2023
Managing Client Relationships

Manage client expectations, boundaries, and budgets. Learn practical wisdom in keeping clients (and yourself) happy.

January 3, 2024
Legal considerations

This class provides a wealth of forms and templates with examples for different project types. 

February 7, 2024
Working with editors

Learn the editing styles for different project phases, types of editors, costs, and practical tips regarding feedback.

March 6, 2023
State of the industry report

What is happening in the industry, competition, and forward movement? Rhonda's analysis following RootsTech.

April 3, 2024

Learn what's new in the publishing world with Amazon's KDP, print-on-demand, and traditional publishing options.

May, 2024
Professional Interviewing 5-weeks

A live 5-week course on professional interviewing. Starts mid-April and runs through mid-May. (Dates tentative)

A few of the courses that are available on-demand from day 1:

Praise from past students

"Rhonda, Thank you so much for the inspiration, education and encouragement you have so generously given through the weekly course. I feel very lucky to have found you."    
Bryan, Australia
“Thank you so much, Rhonda. I'm so excited for the future and being able to be a part of your network. This is going to be terrific!"
Shirley, United States
This class was well done! I’m not being hyperbolic by saying you are a remarkable teacher, leader and guide for this work.
Patrick, United States
"Loved this class and I am so excited. I can see Oral History work as a way to bring together all my interests & everything that I love—family, other people & cultures, writing, photography - everything. Also, I love the energy you bring to your work— you bring so much light and enthusiasm!"
Lynette, Philippines
“The whole course is amazing, easy to follow, full of great advice, and the transcription tips are great. I had searched for someone who could teach me with passion and something more powerful. I did my research, read a lot of helpful information on Rhonda's website, and I watched the previews and that convinced me to do this course.” 
Bruce, Australia
I have thoroughly enjoyed this professional class!!! I've learned so much and all of the resources have been awesome! I appreciate the processes and the tools you've found to work best. Thank you again for offering this course. I’ve just loved it
Tera, United States
“Detailed and helpful: Loved this course. It has so much information with pictures and links. It is detailed and helpful for me and my journey of helping to record the stories of family and friends. Thank you, Rhonda!"
Corinne, United States

Type something
“I was impressed with the sacred ground part of each story being so important to families to record and share. This was complete, taught with empathy, and many techniques were shared, with the author's pros and cons about using each one.”
Linda, United States
“I just finished the professional Oral History Course. THANK YOU - it was so wonderful to have this resource, to inspire, confirm and receive tips to enhance the process. I have done about 20 interviews so far and it truly is sacred work, and something I have felt called to do. My passion is the interviewing piece, and I have come to appreciate that each person has something special to share. Thank you so much for all you've done to help this work move forward."
Jeanean, United States

8 payments for 12 months of training

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$125 USD

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  • A year of live classes, mentoring, an on-demand learning library, and a premier 5-week professional interviewing course

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