Personal historian training

A one-year live mentoring program to run a profitable and rewarding life story business.

Training includes a monthly live seminar followed by group coaching/Q&A. This will be a small-group cohort. This cohort joins a larger alumni group from all over the world. These professionals often attend our live classes to brush up and add richness to the discussion.

There is also an extensive on-demand learning library of resources and tutorial replays.

A huge part of the benefit is becoming part of a professional network where you can ask questions, bounce ideas, get referrals, and benchmark what other professionals are doing in this space. This is a generous, supportive community of colleagues.

The monthly classes are taught by Rhonda Lauritzen, who shares what it takes to run a thriving, profitable life story business.

Once a year, students also get to attend a high-end, 5-week live class on how to do professional interviews (included).  

Professional students are also invited to drop in on any classes we teach within our personal track. 

What else will you get?

You will receive a wealth of knowledge that will shave years from your learning curve


Legal forms
Questions to ask
Strategic planning resources
Storyboards & writing structure


Marketing plans
Market research
Product packages
Best practices
Pricing strategies & data

practical wisdom

Pitfalls to avoid
Ethics & boundaries
Client relationship management
Proven tools & tech tips
Workflow strategies

a sounding board

Your Questions answered
Lessons learned the hard way
A community
Encouragement & inspiration

Rhonda Lauritzen

Rhonda Lauritzen is a professional biographer with multiple published books. She specializes in life stories, collecting oral history, and historical storytelling. She earned an MBA from the University of Utah and was selected as the Outstanding Graduate in her undergrad major. Before she founded Evalogue.Life in 2016, she served as a college marketing director, Vice President, and a corporate CEO. In 2007, her writing journey began with her parents’ family business saga, which became her first book. Since then, she has been hired to help tell the stories of families, cities, and nonprofits. She believes that when you tell your story, it changes the ending. This is why her passion is teaching, coaching, and presenting at conferences.

2023-2024 Calendar of Live Seminars
with replays, worksheets, & group coaching each month
(Topics are subject to change)

June 7, 2023
Turning Pro

Habits, mindsets, and tools as you shift from hobbyist to professional. Overcome resistance and imposter syndrome. 

July 5, 2023
Strategic Planning

Planning for profit and pricing strategies to focus on the biggest impact. Don't major in the minors!

August 2, 2023
Bringing stories to life

An extended workshop to help you write compelling stories without overstepping the truth. 

September 6, 2023
Holiday marketing

Maximizing the upcoming holiday season to gain new clients and generate revenue during this critical season.

October 4, 2023

Book layout tips, working with designers, and current printing options.

November 1, 2023
Buildings and places

Researching and telling the stories of buildings & places. Class includes research methodology & story structure.

December6, 2023
Managing Client Relationships

Manage client expectations, boundaries, and budgets. Learn practical wisdom in keeping clients (and yourself) happy.

January 3, 2024

This class provides a wealth of forms and templates with examples for different project types. 

February 7, 2024
Working with editors

Learn the editing styles for different project phases, types of editors, costs, and practical tips regarding feedback.

March 6, 2023
State of the industry report

What is happening in the industry, competition, and forward movement? Rhonda's analysis following RootsTech.

April 3, 2024

Learn what's new in the publishing world with Amazon's KDP, print-on-demand, and traditional publishing options.

May, 2024
Professional Interviewing 5-weeks

A live 5-week course on professional interviewing. Starts mid-April and runs through mid-May. (Dates tentative)

One year of live mentoring
to run a thriving personal history business

  • 8 payments for 12 months of training
  • 10 payments of

    $125 USD

    per month

    A year of live classes, mentoring, an on-demand learning library, and a premier 5-week professional interviewing course

    Buy Now
  • Most popular
    Save 20% with a one-time payment

    $799 USD


    A year of live mentoring, including a 5-week professional interviewing class and on-demand learning library

    Buy Now

Examples of other seminars availble on demand in the learning library

Replay availble now

Speaking in your community as an effective way to gain new clients.

Replay available now

Legal considerations to protect your for a thriving business.

Guest Everett O'Keefe: Replay

Guest presenter Everett O'Keefe on the pros & cons of publishing options.