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Module 2 (this was week 2 in the live class)
12 Lessons-
StartLesson 2 workbook
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StartLesson 2 slides
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StartCrafting your marketing plan
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StartWhere is your customer in the product adoption cycle?
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StartCustomer avatar exercise
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StartThe 4 Ps of marketing
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StartPlanning your annual calendar
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StartWesbsite, blogging, social media, and speaking
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StartOvercoming imposter syndrome
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StartHomework assignment
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StartReplay
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StartTranscript
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Module 3 (this was week 3 in the live class)
11 Lessons-
StartLesson 3 workbook
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StartLesson 3 slides
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StartClient relationship management
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StartMy client onboarding checklist
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StartOverview of legal considerations
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StartHigh-level notes on entity creation, taxes, and insurance
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StartEthical tenets for professional interviewers - PDF download
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StartEvalogue's terms of purchase for interviews
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StartMy client contract
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StartReplay
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StartTranscript
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Module 4 (this was week 4 in the live class)
10 Lessons-
StartLesson 4 workbook
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StartLesson 4 slides
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StartTemplate for cash management (Segment: Budgeting, cash flow management, what to pay yourself)
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StartEfficiencies & automations
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StartBook layout, printing, and publishing options
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StartHard-won lessons and best tips
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StartReview and high points from this course
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StartWhat are your next steps?
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StartReplay
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StartTranscript
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Family History Business Boot Camp
Replays of a 4-week live course taught spring, 2024
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Training to run a successful life story or genealogy business. This is a special price for the on-demand replays taught last year.
Course Summary
This discussion-filled live course will guide you through a strategic planning process to grow a healthy life story or genealogy business. You will come away feeling excited about your pricing strategy, marketing plan, and business framework. There is also a workbook and recorded Q&A from the live class.
Also, I taught NEW material on how A.I. workflows and other automations are saving me 9 hours per week!
I do not currently have plans to teach this class live in 2025, so get the on-demand version now!
Rhonda Lauritzen
Rhonda Lauritzen is a professional biographer with multiple published books. She specializes in life stories, collecting oral history, and historical storytelling. She earned an MBA from the University of Utah and was selected as the Outstanding Graduate in her undergrad major. Before she founded Evalogue.Life in 2016, she served as a college marketing director, Vice President, and a corporate CEO. In 2007, her writing journey began with her parents’ family business saga, which became her first book. Since then, she has been hired to help tell the stories of families, cities, and nonprofits. She believes that when you tell your story, it changes the ending. This is why her passion is teaching, coaching, and presenting at conferences.
You will also get these printables & templates:
Workbook
Onboarding Checklist
My current client contract
Project templates
Checklist for house histories
Guidelines: Ethical tenets
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Training to run a successful life story or genealogy business. This is a special price for the on-demand replays taught last year.
Frequently Asked Questions (FAQ)
How long will this class take?
This is a recorded class that was taught live over a 4 -week period. The prepared instruction ran about 75 minutes with Q&A afterward. You will be amazed by how much you get done in a short amount of time!
Is this self-paced?
Yes, you can work at your own pace because it was recorded from a live class.
What is included in this course?
There are 4-sessions recorded from live instruction/group coaching. This curriculum was refined after several rounds of teaching, and it is the culmination of decades of experience. There are replays, transcripts, slides, and a great workbook to reinforce concepts for you to review later.
Printed package: You will also receive a package of printed materials, including our life story interview booklets.
How far along should my business be?
This class will have a mix of students who have years of experience in business and want to level up, alongside others who are considering getting started but are not off the ground yet.
How much will you share about your business?
In these classes, I share real examples, and am happy to answer questions about how I run my business at Evalogue.Life.
REVIEWS FROM PREVIOUS PROFESSIONAL STUDENTS:
“I want to THANK YOU. This has been both inspiration and grounding, a rare balance. I actually know what to charge now. This has been the most valuable talk on launching a genealogy business and pricing that I have ever attended! And I have been around.” Debra
“Rhonda, Thank you so much for the inspiration, education and encouragement you have so generously given through the weekly course. I feel very lucky to have found you.”
I have thoroughly enjoyed this professional class!!! I've learned so much and all of the resources have been awesome! I appreciate the processes and the tools you've found to work best. Thank you again for offering this course. I’ve just loved it.
"Thank you so much for your encouragement. I sometimes feel imposter syndrome, but realize that I AM good at my job even though I am not perfect. Like we all are! Your classes have really helped me reflect and be much better at my work."
“Thank you for your informative class and the wonderful follow-up emails! Each person in the class enriched my life. Thank you for doing this."
"Rhonda’s passion and pure excitement is infectious! She is a wonderful speaker with valuable perspective and experience, and I can’t wait to see more webinars by her!"
"Wonderful presentation by the perfect person for the job! Rhonda’s enthusiasm and story-rich presentation serves as inspiration. Combine that with the step-by-step nuts and bolts information in the syllabus and you have the perfect presentation."
"This session has given me ways to reframe my thinking about pricing--very different than the exercise we did in ProGen a few years ago."
“The whole course is amazing, easy to follow, full of great advice, and the transcription tips are great. I had searched for someone who could teach me with passion and something more powerful. I did my research, read a lot of helpful information on Rhonda's website, and I watched the previews and that convinced me to do this course.”
"This was one of the best presentations I’ve heard. So useful and so valuable. Thank you for your enthusiasm."
"I am so happy to have connected with you and your wonderful professional membership! I want you to know you are appreciated and I am grateful for all your expertise that helps me each month!! The meetings are so worth attending and I know you put your heart and soul into all you do for us. Big THANKS for it all!!
"Rhonda Lauritzen: I found your enthusiastic presentation both very interesting and informative. The detailed information you provided gives a clear roadmap for tackling these type of projects. Your accompanying syllabus material also is very much appreciated. Thank you!!!"
What the lessons cover:
Course Curriculum
Featured on:
A FEW OF THE ORGANIZATIONS THAT HAVE HIRED ME
